Why did I rename my blog?

I ended 2019 with a blogging identity crisis.

Originally, I started this blog as a way to get my writing out there. After years of writing in secret, I wanted a space that I could practice my craft, meet likeminded people and create opportunities for myself. I decided on the name ‘The Good In Every Day’ because I wanted to create a space that was positive when so much of the internet seemed like it was a little dark.

From day one, I have written about an array of topics, all of which interest me but admittedly not all of which were enjoyable to write about. At times, I have flitted between writing things that I think other people have might want to read, things that I don’t feel passionately about or things that are a bit generic. That’s not me criticising myself, more accepting that I have been experimenting with the content I create.


I started writing reviews, then realised I didn’t enjoy doing them and didn’t like writing negative reviews.

I wrote updates about our life in Sydney, then realised that the only people who wanted to know from the thread to the needle what we got up to each week were our parents.

I started writing about body image, then realised I don’t dislike myself enough to write about it every week and didn’t want to sound preachy by telling people how I got to a place where I liked myself more. Plus, I still have times where I feel insecure and I found that writing about body image meant that some people thought I was fully confident all the time which made it hard to have ‘down days’ or moments of self doubt.

So I found myself fresh into 2020 and at a bit of a crossroads.


I no longer felt that my blog name fits the content I create and I have tried to write in an array of genres that don’t feel quite ‘me’. I don’t want to be an influencer, I don’t possess the talent to be a beauty blogger and my income won’t allow me to travel to incredible places constantly.

All I want to do is write.

People always tell you to write about what you know and what makes you special. For me, I guess following my dreams makes me special. Starting over in a new place makes me special. Moulding my life around my writing makes me special.


I’m still figuring out what my blog is going to look like and how the content is going to reflect me and the person I am becoming. I expect I will continue to get it wrong a few more times before something finally clicks and I get it right, but that’s the fun of life, right? You try and you try until finally something clicks. Finally you’re happy. Finally you’re who you’re meant to be.

So, thanks to purchasing a domain name, I am having to keep my web address as thegoodineveryday.blog for now, but everywhere else I shall be known as ‘Jess Kitching Writes’. This is me, this is what I do, this is what I enjoy. Nice to meet you.

How did you decide what to write about on your blog?

If you want to follow me on Instagram on my new @jesskitchingwrites address, you can do so by clicking here


  1. I completely feel and understand this post! I often consider changing my blog’s name, because I feel like it doesn’t always correctly label what I create. Great read. Sending you best wishes for the new year!

  2. I can so relate to this, just writing whatever feels right in the moment is the key, I think. It may not get us the most followers or subscribers, but I think if it feels good in your heart than it’s worth doing. Xo

  3. My blog went through a few name changes. I think I told you I’ve been blogging for over a decade now. When I first started, I named it Over Cups of Coffee because it was meant to be like having chats over cups of coffee. Then in 2014, I changed it to Living my Imperfect Life because of a whole lot of changes in my own life and tried to have a slightly different direction but with a continued personal feel to it. Finally, I think in 2016 or 2017, I changed it to Sanch Writes and that’s because I kept hearing about having an author platform and thinking about that for the future etc and decided to purchase the domain name and have that as a handle across social media too. And I reckon, that’s what it’s going to be

    1. I mean all of your blog names were great! I definitely feel you with the changes though – it’s so hard when you start out to think of a name that ‘fits’ what you want to write about because what that is evolves all the time. That was one of the things I found the trickiest about it all! Also fully agree with changing it to become an author platform – that was one of the major factors in my change too!

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